I bought it in a fit of pique off the strength of a viral tweet that I saw that featured said shirt. My spouse is always telling me that I don’t treat myself enough, particularly when it comes to clothes. I like clothes, but I have very little patience shopping for them. I find the whole process tiresome, never more so than in the age of algorithmic fast fashion, when the one thing that fits you disappears after two weeks on the shelves. Of course, the Limes Shirt is a perfect example of algorithmic fast fashion marketed no doubt by clandestine deals with influencers; I realize now, typing this, that I was thoroughly influenced. Nevertheless, I bought the shirt. It’s nice, it’s quite comfortable and thick and the fit is decent, but it’s hard to find clothes that fit me after two years of weightlifting so I don’t necessarily blame the shirt there. Anyway imagine to my dismay when after I posted a picture of myself wearing the Limes Shirt that I discovered that apparently everyone and their mother has been advertised this shirt on Instagram specifically? Which I was unaware of, because I use Instagram in such a way as to encounter ads only very rarely, and regardless I can’t say I recall ever being served an ad for the Limes Shirt. But now I am in a position that when I go out wearing the Limes Shirt—one of my favorites, I must confess—I might be thought of as Someone Who Buys Their Clothes From Instagram Advertisements: a distressing kind of person to be!